How would you like to win 1 million won, a specially created "hanbok" designed by you, and a chance to strut your hanbok down the runway? Well now`s your chance, because Cotton USA is running a cotton-made hanbok design contest open to all foreigners residing in Korea.
In order to enter, you must sketch a fashionable hanbok, or Korean traditional gown, design depicting this year`s theme of "cultural diversity." The sketch should portray the applicant`s culture as well as the soft and comfortable feel of cotton.
In celebration of Cotton Day on May 13, a fashion show will be held at the Grand Intercontinental Hotel in Seoul showcasing 10 selected designers who will model their own Cotton USA made hanbok. All ten finalists will get to keep their hanbok and the three winners will be selected by a panel of VIP judges during the runway show.
Park Yoon-keun, a representative of the Cotton Council International, said that the idea of making hanbok in a soft and comfortable fabric like cotton is a revolutionary idea. He also hopes that foreigners who design hanbok will gain an opportunity to better understand and appreciate Korean culture.
Lee Young-hee, one of the country`s most well renowned hanbok designers, said she`s been designing hanbok for over 30 years. Lee is the Korean fashion ambassador to the world. She said that her love of hanbok was developed during her childhood. She added that her mother taught her how to dye beautiful fabrics by hand using natural materials.
She`s also proud of her Korean heritage and wants world recognition for the hanbok. She said she has achieved her goal in part by opening the Museum of Korean Culture in the United States. Her hanbok grace the catwalks of Paris and New York. She`s dressed many famous women from Kim Yoon-ok (aka Mrs. Lee Myung Bak) to Hillary Clinton.
The hanbok is an abbreviation of the Korean word "Hang-gukboksik," or Korean attire. The hanbok structure for women is composed of the "jeogori," or the bolero-style jacket, and the "chima," which is the wraparound skirt. The hanbok`s silhouette was created to balance the typical Korean`s proportion of long upper body and short lower body. It was also designed to be comfortable for the floor-sitting lifestyle of Koreans.
Color plays an important role in hanbok design. The traditional jackets with the five rainbow colored sleeves we often see are based on the five cardinal directions (black for north, blue for east, red for south, white for west and yellow for center). These colors are often found in royal palaces around Seoul. Colors also indicated one`s social status. During the Joseon period, a purple hanbok was reserved for the upper class.
The "jeogori" consists of linear lines while the "chima" is round in form. This represents the contrast of forms like the "Taegukki" or the Korean national flag. In the flag, we see the contrast of the yin and yang, similar to that of the hanbok. When worn together, these two different elements create a harmonious balance of beauty.
For Lee, the hanbok also represents the national characteristics of the Korean people. The "jeogori`s" open arms represent Koreans` warmth and natural embrace. The "chima`s" voluminous form symbolizes space and freedom, making the hanbok universally easy to wear no matter what your body type.
Sharpen those pencils and start sketching, but hurry, the contest closes April 18. Explain the theme and design of your sketch and why you enjoy living in Korea in a 100-300 word essay. Include your name, gender, age, contact information, two photos of yourself (one headshot and one full body shot) and send your design to cottonday@newscom.co.kr. For further inquiries, you can call Dawn Cheong at 02-6323-5052.
By Valerie Pergay
(vvalkenburgh@yahoo.fr)
< 아이디어의 보물섬! 최신 아이디어 모여라! www.idea-club.com >
In order to enter, you must sketch a fashionable hanbok, or Korean traditional gown, design depicting this year`s theme of "cultural diversity." The sketch should portray the applicant`s culture as well as the soft and comfortable feel of cotton.
In celebration of Cotton Day on May 13, a fashion show will be held at the Grand Intercontinental Hotel in Seoul showcasing 10 selected designers who will model their own Cotton USA made hanbok. All ten finalists will get to keep their hanbok and the three winners will be selected by a panel of VIP judges during the runway show.
Park Yoon-keun, a representative of the Cotton Council International, said that the idea of making hanbok in a soft and comfortable fabric like cotton is a revolutionary idea. He also hopes that foreigners who design hanbok will gain an opportunity to better understand and appreciate Korean culture.
Lee Young-hee, one of the country`s most well renowned hanbok designers, said she`s been designing hanbok for over 30 years. Lee is the Korean fashion ambassador to the world. She said that her love of hanbok was developed during her childhood. She added that her mother taught her how to dye beautiful fabrics by hand using natural materials.
She`s also proud of her Korean heritage and wants world recognition for the hanbok. She said she has achieved her goal in part by opening the Museum of Korean Culture in the United States. Her hanbok grace the catwalks of Paris and New York. She`s dressed many famous women from Kim Yoon-ok (aka Mrs. Lee Myung Bak) to Hillary Clinton.
The hanbok is an abbreviation of the Korean word "Hang-gukboksik," or Korean attire. The hanbok structure for women is composed of the "jeogori," or the bolero-style jacket, and the "chima," which is the wraparound skirt. The hanbok`s silhouette was created to balance the typical Korean`s proportion of long upper body and short lower body. It was also designed to be comfortable for the floor-sitting lifestyle of Koreans.
Color plays an important role in hanbok design. The traditional jackets with the five rainbow colored sleeves we often see are based on the five cardinal directions (black for north, blue for east, red for south, white for west and yellow for center). These colors are often found in royal palaces around Seoul. Colors also indicated one`s social status. During the Joseon period, a purple hanbok was reserved for the upper class.
The "jeogori" consists of linear lines while the "chima" is round in form. This represents the contrast of forms like the "Taegukki" or the Korean national flag. In the flag, we see the contrast of the yin and yang, similar to that of the hanbok. When worn together, these two different elements create a harmonious balance of beauty.
For Lee, the hanbok also represents the national characteristics of the Korean people. The "jeogori`s" open arms represent Koreans` warmth and natural embrace. The "chima`s" voluminous form symbolizes space and freedom, making the hanbok universally easy to wear no matter what your body type.
Sharpen those pencils and start sketching, but hurry, the contest closes April 18. Explain the theme and design of your sketch and why you enjoy living in Korea in a 100-300 word essay. Include your name, gender, age, contact information, two photos of yourself (one headshot and one full body shot) and send your design to cottonday@newscom.co.kr. For further inquiries, you can call Dawn Cheong at 02-6323-5052.
By Valerie Pergay
(vvalkenburgh@yahoo.fr)
< 아이디어의 보물섬! 최신 아이디어 모여라! www.idea-club.com >
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